Logo Design

What is Logo Design?

Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.

A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.

Types of Logo Design

An eye for design and a mind for strategic execution. We focus on making great new digital experiences and helping existing companies refocus on digital

Monogram logos

We manage the full technology lifecycle


We manage the full technology lifecycle

Pictorial marks

We manage the full technology lifecycle

Abstract logo marks

We manage the full technology lifecycle


We manage the full technology lifecycle

Combination mark

We manage the full technology lifecycle

The Emblem

We manage the full technology lifecycle


We manage the full technology lifecycle

What does Logo Design do?

Your logo design has several jobs. Let’s take a look at each of them in more detail.

Your Logo Design Builds Trust and Brand Recognition

Building trust and recognition with your audience and customers can play a major part in your businesses success.

When you put your logo on something, you’re officially giving it “the seal of approval.” And just like film critics, food critics, and other reviewers, that means something. By having your logo design on something, you’re guaranteeing it lives up to the promise your brand has made, and your customers can trust it.

People recognise logos. And that’s one of the major things your logo design should do for you. Build recognition and trust. Your logo needs to do the same for your customers. Your Logo Design Makes You Stand Out From The Competition. Away from naming your company different things, your logo design helps you differentiate from your competition.

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next projects?

Let us call. Our team of experienced creatives and developers will listen to you. and Provide a service of high quality.

What elements make up a Logo Design?

1. Typography

The typography is the text in your logo design. This will usually be your business name, but you might also opt for a slogan or tagline.

2. Logo Mark

The logo mark is “the picture bit.” This is what a lot of people are talking about when they simply reference logo design.

A logo mark will often accompany the typography. Some people go for an abstract logo, others go for a text based logo, or literal representation of what their business is about.

At Canny, we prefer to create logo marks and designs that have a concept behind them. So we combine elements, or use them to communicate something else.

By combining ideas and visuals, you can come up with a unique concept that really helps to differentiate your brand.

3. Colour

Beyond the typography and mark, is colour. Different colours communicate different things. Let’s take at one example:

The colour blue is used to communicate trust and a sense of “establishment.” Blue is often used in the financial sector for this reason. And another example:

Green is often used for natural and organic products. It communicates growth, nature, development, outdoors, and fresh. This would make green a great choice for businesses operating in the renewables or sustainability sector.

Colour is an important element of your logo design. One of our favourite things to do is ensure your logo works in both colour and black and white. That way, you don’t fall foul of any logo design trends and have something to carry your brand forward into the future!

4. Context

Your logo design needs context. Think about when and where your logo will be applied, and test it in those scenarios.

We often see logo designs on websites, shop fronts, printed material, advertising campaigns, and more.

It’s important that your logo design is versatile and works no matter your communication method.

We collaborate to architect a custom set of technologies and methods

Get In Touch



3490 US – 1 #109,

Princeton, NJ, 08540 USA


12 Noon to 9 PM

We deliver pioneering digital solutions





IT Services


UX Design

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We pride ourselves on our collaborative operating model that brings clients into the process.



3490 US – 1 #109,

Princeton, NJ, 08540 USA

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