Landing Page Design

What Is a Landing Page Design?

In digital marketing, a Landing page design is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).

It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Types of Landing Page Design

An eye for design and a mind for strategic execution. We focus on making great new digital experiences and helping existing companies refocus on digital

Lead Generation Landing Pages

We manage the full technology lifecycle

Clickthrough Landing Pages

We manage the full technology lifecycle

How to create a Landing Page Design

1. Identify your target audience and their needs.

Just click & drag to create beautiful pages in a matter of minutes. No designer talent or coding skills necessary.

2. Ensure the landing page has a specific purpose.

No matter if you've used a visual page builder before, with this you'll be a pro the second you start using it

3. Choose a landing page design software.

It is a front-end page builder where what you see is what you get. We designed it so you can be in complete control.

4. Write enticing landing page headers.

No more buffering – create, style and enjoy. Our user interface was built on React – the most efficient JS library.

5. Make the landing page beautiful and helpful.

Every text, image, icon or button can be edited or replaced simply by selecting it and applying our customisation options.

6. Publish and test the landing page design.

Bring vibrance to your site by setting color & transparency with our color overlays options. Simple, fast & stylish.

When Do You Need a Landing Page Design?

PPC advertising. A landing page dedicated to a specific advertisement appears higher in search results because Google judges the quality of pay-per-click (PPC) advertising partly on its relevance to the linked page. A dedicated landing page with PPC advertising can be used to feature a new product whose exclusivity creates momentum for sales. It can draw customers looking for a specific price.

Lead magnet. A lead magnet is any type of helpful content gated by a form, where a user must fill out the form to get the content. Even when they only provide their name and email, they become a lead. Design a landing page specifically for the lead magnet focussing on content, the form, and keywords. Content offers (lead magnets) include a webinar where a panel of experts answers consumer questions, an Ebook, a free sample, or a limited-service offering. Create a guide or checklist that helps consumers complete a task.

Focus attention. A landing page focuses visitors’ attention on the content. They can either complete the call to action or return to search results.

Attract different types of customers. Custom landing pages can be created to appeal to different types of customers. The content, page style, advertising, and offer it contains will determine its impact on the targeted customer group. Landing pages can be focused on drawing customers from a specific location, demographic, or those looking at price and quality.

Easier testing. A landing page is one page with one focus, making it easier to test. With the right tools, the page can be tested often to make it compelling and user-friendly. Aspects to be tested include copy, voice, media, or keywords. Personalizing content with information about leads generally leads to higher conversion rates.

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What Makes a Good Landing Page Design?

1. They zero in on the offer, not the company.

2. They are focused and free of distractions.

3. The forms are not intimidating.

4. They speak to a specific audience.

5. They collect specific information about your prospective customers.

6. They provide your special offers with a home.

7. They provide a thank you.

8. They allow users access to other marketing channels.

Why Use Landing Page Design?

A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. Approximately 68% of B2B businesses use landing pages to generate leads for future conversion.

Fortunately for you, 44% of these clicks are directed toward home pages, which, as we’ll discuss, is not a good strategy. Landing pages lead customers to a specific product, service, or offer and encourage them to take action.

This is your opportunity to create conversions and build your customer base.

If landing pages are so important, why isn’t every business using them? Well, there is a misconception that they are hard to create and maintain. Fortunately, that simply isn’t true. Building an effective landing page is less about flashiness and more about getting the consumer what they’re after.