Ecommerce Web Design
What is ECommerce Web Design?
Ecommerce Web Design are mostly referring to the buying and selling of products over the web. However, any transaction that is completed through electronic measures is also considered to be e-commerce. E-commerce: buying and selling of products through an electronic medium – like the internet.
eCommerce is a blend word for “Electronic Commerce,” which in and of itself seems oddly vague. It seems the word eCommerce was always meant to be a broad term used to refer to virtually any commercial transactions that take place on the Internet.
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Types of Ecommerce Web Design
There are three main types of e-commerce: business-to-business (websites such as Shopify), business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay).
Here are some E-commerce examples…
Business-to-Business
Business-to-business, or b2b, is the practice of selling online from one business to another, in other words, wholesale.
Business-to-Consumer
Nowadays, a lot of e-commerce is b2c, as it’s easy for businesses to target specific consumers online. Businesses are able to put their products online, allowing the consumer to purchase the products in the comfort of their own home, saving them some precious time.
Consumer-to-Consumer
Remember that shirt you bought? You didn’t have time to send it back to the retailer to return, so where did it end up? At the back of your wardrobe, never to be worn by you.
How do Ecommerce Web Design work?
- A potential customer navigates to an eCommerce website, whether via search engines, paid advertisements, referral traffic, etc.
- The eCommerce website connects to its database, which contains tons of data about the website’s categories, products, product dimensions and weight, articles and content, images, etc. The website requests this data to dynamically render any requested web pages.
- After browsing the eCommerce website, a potential customer adds a product or service to their virtual shopping cart and decides to check out.
- The shopper completes the checkout process and finalizes the transaction.
- The shopper’s credit card information is encrypted and sent to a Payment Gateway(Paypal, for example) to handle the credit card processing securely and remotely.
- Once the order is complete, and the payment has gone through, the website typically provides an estimated shipping time, a unique transaction number, postal tracking number, etc. Most of these processes are automated and part of a good eCommerce website’s core functionality.
- As transactions take place, orders are stored in the website admin and sent to an order fulfillment team. Order fulfillment can be done in-house or by a third-party company/drop shipper.
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Advantages of Ecommerce Web Design
- Increased market reach (global customer base).
- Reduced costs for goods, services, shipping, etc.
- Secure & encrypted transactions.
- Shortened distribution chain.
- Faster order fulfillment.
- Better, more precise data for future sales forecasting.
- Targeted markets can be razor-focused, based on age, demographics, interests, etc.
- The potential for anonymity.
Every business is different, each with a unique set of needs and challenges
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